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Case Study 作業代寫

     
    Case Study for Semester 3 exam SAIBT
    Keeping The Dreaming Alive – A Dilemma For Corporate Sponsorship
    Case Study    作業代寫
     
    The Dreaming is a multi-arts Indigenous festival featuring music, comedy, theatre, film, dance, performance, public forums and visual art events by Aboriginal and Torres Strait Islander Australians and Indigenous peoples from other countries. It has been presented as a stand-alone festival held over four days and nights on the June long weekend from 2005 to 2010. In 2011 it was incorporated into the Woodford Folk Festival, a much larger event presented on the same site at a different time of year.
    The genesis of The Dreaming came in 1997 when The Festival of the Dreaming, the first of four Olympic Arts Festivals, was presented by the Sydney Organising Committee for the Olympic Games (SOCOG). Indigenous producer Rhoda Roberts was Artistic Director. It was described as:
    ... a grand celebration of the world’s Indigenous cultures, especially those of the Australian Aborigines and Torres Strait Islanders. It encompassed traditional dance, song, story-telling, painting and craft as well as contemporary Indigenous arts such as music, theatre, dance, painting and literature.” (Rivera, ND)
    In 2010, The former head of SOCOG Sandy Hollway was reported as saying:
    It strikes me as extraordinary and not a little sad that it took the Olympics coming to Sydney for us to hold a truly great Indigenous arts festival … what to me is even sadder is that a legacy that was there to be picked up has not been picked up… in a country where the connection between Indigenous and non-Indigenous Australians is probably our one remaining cultural, moral and historical issue. (Wire, 2010)
    Meanwhile up in Queensland there had already been some moves to carry on the legacy of the Olympic Festival of the Dreaming, although perhaps on a smaller scale than that which Sandy Hollway may have hoped for. In 2005 Rhoda Roberts took a proposal for a new event called The Dreaming to the Queensland Folk Federation (QFF). QFF agreed to produce the event and Roberts was subsequently appointed Artistic Director. QFF is an organisation set up and run by community minded idealists with a shared interest in music. The main activity of QFF is to produce the Woodford Folk Festival (WFF), a major music and arts event held annually at ‘Woodfordia’ in South East Queensland for the past 26 years. QFF has a strong commitment to environmental sustainability and hosts an environmentally themed event each year at the Woodfordia site called The Planting.
    WFF is an immersive cultural experience held over six days and nights between Christmas and New Year on a sprawling rural site about an hour’s drive north of Brisbane. QFF reported an aggregate attendance of 117,000 in 2011-12 (Fact Sheet, 2012). In 2005–2006 a record aggregate attendance of over 130,000 visitors attended the festival, injecting $21 million into the Queensland economy.
    The Dreaming was originally presented by QFF as a boutique festival aimed at showcasing the richness and diversity of Indigenous cultures to the wider community. In the words of Rhoda Roberts:
    The Dreaming is an opportunity for Indigenous artists from around the world to showcase the personal meaning of their culture in the 21st century – from their minds to the senses of the rest of the world. (Cameron, 2006)
    The intention of the organisers was to present a powerful cultural experience that could bridge the gap between white and black Australians.
    It's where many non-Indigenous people can make a cultural connection with the descendants of the original owners of our wide, wonderful land … In a spirit of fun, the festival embraces entertainment and is an educational experience, ancient lore coming to the fore - you can almost feel the haunting vibrations of long-lost generations. (Rickards, 2007)
    Case Study    作業代寫
    The Dreaming has always had the notional participation of the Aboriginal traditional owners of the Woodford site, the Jinibara Nation. The Jinibara people are the registered Native Title Claimants for the Woodford area. Their involvement has been as participants in opening and closing ceremonies.The Dreaming started out with attendances around 10,000 which doubled the following year and grew each year until 2010. QFF reported an aggregate audience of 28,000 in 2009 (Media Fact Sheet, 2010). The event was incorporated into the WFF in 2011.
    For 25 years QFF had been going from strength to strength, purchasing the site at Woodford in 1994 and carrying out more and more complex infrastructure works each year, and for six years in a row The Dreaming was also growing in size and stature. But at the end of the first decade of the 21st Century circumstances conspired to threaten the existence of both.
    The Queensland floods that brought havoc to 70 towns and more than 200,000 people in December 2010 and January 2011 caused extensive damage to the Woodford festival site.  In March 2011 QFF announced the merger of the two festivals.
    Woodfordia, the home of The Dreaming, The Woodford Folk Festival and The Planting, sustained significant storm run-off flooding that caused damages to the site in excess of a million dollars during the recent Queensland floods. Previous to this, the Woodford Folk Festival, staged during the floods, had a severe drop in audience (around 20%) further placing the QFF at risk. (Media Release, 2011)
    Apart from the catastrophic weather events QFF’s operations were impacted by the Global Financial Crisis (GFC) which led to a tightening of its financial situation through reductions in earned income, scarcity of sponsorships and a drying up of government funding sources. The crisis for QFF meant that the Woodfordia site had to be sold on a lease back arrangement to Moreton Bay Council.
    Under these circumstances The Dreaming could not be sustained as a stand-alone festival and the decision was made to incorporate it into the end of year Woodford Folk Festival. But even on this basis, it would be difficult to sustain the established level of programming without extra funding.
    Santos is a South Australian based energy company with major investments in oil and gas projects. In the mid 2000s the company began to expand its operations in Queensland aggressively acquiring interests in Coal Seam Gas operations over a wide area including the LNG export facilities at Gladstone.
    Santos has a strong track record of contributing to philanthropic projects in Indigenous communities. The company is a signatory to the Australian Employment Covenant which aims to create 50,000 private sector jobs for Indigenous workers and 50,000 mentors to help them integrate into workplaces.Santos contributes financially to the Aboriginal organisationYalari, which assists Aboriginal students from remote and rural Australia to gain access to first-class secondary education.
    Over the past four years Santos has supported a youth development program for Indigenous youth in the Northern Territory and Queensland through its association with the Lloyd McDermott Foundation. The company also supports the Aboriginal Power Cup which provides leadership programs and opportunities for Aboriginal secondary school children. An investment of $750,000 over three years is enabling the Cup program to expand further. Santos is a major supporter of Indigenous art with significant ongoing sponsorship of the Art Gallery of South Australia’s Indigenous art program.
    In July 2010, in the aftermath of the GFC but well before the Queensland floods, QFF accepted a cash contribution of $225,000 towards the production costs of The Dreaming from Santos.
    Opposition
    Case Study    作業代寫
    In recent years opposition to Coal Seam Gas (CSG) operations in Queensland and NSW has grown. Environmental groups and landowners have combined to set up formidable resistance networks posing significant logistical, political and public relations challenges for CSG companies.
    The Lock The Gate Alliance is a national organisation made up of 120 community and environmental groups who are concerned about the impacts that:
    … inadequately assessed and inadequately-regulated fossil fuel extraction industries are having on our short- and long-term physical, social, environmental and economic wellbeing. We are particularly concerned with the damage caused by the coal and coal seam gas (CSG) mining industries.
    We believe that the interaction of these industries with our governments and the extreme imbalance between the way their rights are measured against the rights of others in the community is indicative of a system that is no longer working for all Australians and that has lost a moral and ethical compass… we wish to encourage our vision of a model of government decision-making that is properly informed, inclusive, far-sighted and morally and ethically based. (Lock The Gate, 2012)
    Santos currently has approval to drill on 2,650 sites in rural Queensland and has recently applied for approval of a further 4,100 drill sites. Many of these are on productive farming land and there are widespread concerns about the long term impact of drilling on the underground water supply. Amidst the growing public controversy surrounding CSG extraction, Santos has complained about the increased regulation of the industry and called on governments to cut red tape.
    In November 2011, just six weeks before the most recent WFF (the first to incorporate The Dreaming), a social media campaign leveled some ‘serious and passionate criticism’ at the QFF over its acceptance of mining company sponsorship. In the eyes of its environmentally conscious supporters, QFF had compromised its ideals and they called on festival goers to boycott the event. Anti-CSG activists instigated a flurry of negative comments on social media sites including The Dreaming’s Facebook page.
    The Dreaming festival is considering a $225,000 sponsorship from Santos over the next 3 years. Before you take up that offer, quite apart from the issue of CSG mining, Santos are the major stakeholder in this Indonesian mining disaster which has displaced 50,000 people in east Java since 2006. Please reconsider the sponsorship. (Brown, 2011)
    I don't agree with going to so much effort to green up Woodford and then giving Santos the privilege of associating itself with something beautiful.?If you can combine an official Santos protest and have them fund it, great, but don't thank them for anything.?Live within your means.?(Harding, 2012)
    QFF responded with swift action demonstrating that the concerns of some of their members and the public were being taken seriously. On 7 March 2012 QFF announced:
    The QFF Management Committee considered the circumstances and made the decision to appoint a Task Force to investigate a clear way forward regarding The Dreaming and indeed the QFF accepting community funding from mining companies. The funding in question would be set aside and not released until the Task Force had made a decision.  (Woodfordia Mail, 2012)
    The Jinibara people are represented on the Sponsorship Task Force.
    The Dreaming had become the second largest Indigenous festival in the world, after a free government funded event in Toronto, but QFF had failed to establish a business plan that did not rely heavily on government funding and corporate sponsorship. In the wake of the GFC, which saw both sources tighten significantly, QFF clearly regarded the Santos funding as a way to sustain The Dreaming. The impact of the floods and falling attendances at the WFF left the organisation in a weakened financial position, which they claimed could no longer support The Dreaming as a stand-alone event.
    Eighteen months ago, when the QFF agreed in principle to the Santos funding for The Dreaming festival, it allowed us to continue with this important event. We believe that to turn our back on this commitment is unprincipled and could send a message that Indigenous projects should be morally obliged to refuse community funding from mining companies. (QFF 2011)
    Stand-alone or Combined
    Case Study    作業代寫
    When the announcement was made that The Dreaming would be incorporated into the WFF there was a widespread negative reaction amongst both Indigenous and non-Indigenous supporters of the event. Comments appeared on social media:
    Pauli Christie: 18 November 2011 Facebook
    I feel it was a foolish and short sighted decision by the producers of the most Iconic festival of the ethically minded people of Australia. What did they think we would say when we all found out. This stinks of the corporatist mindset of externalizing aspects of a system that can’t be valued in terms of dollars. TheWoodfordian's ethics being exhibit No.1. The statement by the traditional owners "corporations should be contributing to communities" is locked into the slave mentality that corporations can get away with anything, … This Festival could be making a stand against that. Instead of receiving BLOOD MONEY and PROSTITUTING such a beloved festival they could become a meeting place for many of Australia's Social, Environmental, Global Justice movements. advocating for OUR governments to tax these corporations more instead of giving them tax breaks, restricting activities that damage valuable environments such as our water. Forcing corporations to pay compensation to communities they have screwed over.....that is what Woodford could be.
    Helga Bligh:
    I am sad that the Dreaming has been joined up with the Folk-festival. Both attracted a totally different crowd! The intimacy that the Dreaming provided for the Indigenous performers and patrons can't be the same in an overly crowded atmosphere. It had been separated from the Folk-festival years ago for this very reason and it became a wonderful cultural family & community event over the years. What a shame!!!!
    In the face of a dire financial situation QFF agreed to lease the Woodfordia site to the organisers of a major rock festival Splendor in the Grass who had problems with their traditional site at Byron Bay. The fee was rumored to be around the $2 million mark.
    K Facebook
    … I've being going to the Dreaming Festival since the first one and never missed a year. Yes, it is true that the Dreaming is being absorbed into the WFF this year. What the?.... I know there is huge flood damage, but, how come Splendour is going ahead? The Dreaming is not going to be the intimate and culturally safe event that it always is standing on its own, in its own wonderful way. This is disastrous! Splendour is too big a festival to have there as well as the WFF re the environment and it feels like The Dreaming is being pushed aside to cater to a Festival that brings in more money. SHAME!
    And on the WFF website:
    Janelle: If Woodford doesn't take the funding someone else will and this organisation will enjoy the funding and Woodford will be ending. Simple really. Families make up a big majority of the season campers and if prices were to increase they simply wouldn't be able to go. It is good to see them that take give something back. We are better having an input into how they mine and how much they mine as to stop them completely we need to be proactive and voice this rather small steps. This hot topic brings strong views from all sides. I am not passionate about the funding but I am passionate about my love of Woodford and it's survival … I wish you guys well in your fight against coal mining but lets just fight to keep Woodford. (Janelle, 2012)
    Case Study    作業代寫
    QFF is left facing an acute dilemma with pressure from those who oppose the acceptance of financial support from mining companies and from those advocating a stand-alone Indigenous festival for the social and cultural benefits that it brings. The event was seen within the arts industry as a showcase opportunity for Indigenous artists and performers that had the potential to generate further employment in markets that they would not otherwise have access to. An additional benefit to the Indigenous arts industry was the potential to establish employment and training opportunities for Indigenous arts administrators, an opportunity which has been lost with the incorporation of The Dreaming into the WFF as the Artistic Director position and other identified Indigenous positions at QFF, directly related to The Dreaming, have been abolished.   
    During its deliberations, the Sponsorship Task Force set up by QFF to investigate the issues published dire predictions about the future of The Dreaming. In March 2012 it reported:
    Organisers have searched far and wide for assistance for The Dreaming from the corporate and Government sectors and have also explored other locations to host the event. Nothing has been resolved and the search continues.
    Certainly, The Dreaming will not resume in 2012 as a stand-alone event. Programming, planning, financing and promoting of the event requires a minimum 12 months lead time. At this stage we are not able to set any future date for The Dreaming. (Woodfordia Mail, 2012)
    If arts organisations rely on sponsorship deals associated with controversial projects or products, they are likely to confront ethical dilemmas such as the one currently facing QFF. Social media has made the rallying of public opinion much more efficient and focused its impact more sharply through targeted campaigns such as the 2011 Boycott WFF campaign.
    Case Study    作業代寫
    QFF has clearly established a strong brand identity that relies heavily on environmental sustainability. Having accepted a substantial offer of funding from Santos, QFF must now decide whether the interests of those opposed to CSG mining should override the needs of the organisiation in fulfilling its goal of presenting a stand-alone Indigenous festival. Presumably the Sponsorship Task Force will have sounded out QFF’s key stakeholders, including the target audience, in order to assess the potential damage to their brand. To accept the Santos sponsorship QFF will be risking its credibility and more than likely incur continuing negative campaigning which may harm its image and give activists a leveraging opportunity in their campaign against Santos.
    What’s at stake is an international Indigenous arts festival of global standing –that the opportunity alluded to by Sandy Hollway should once again fall by the wayside.
    Case Study    作業代寫
     
    References
    Rivera, L ND, About.com Guide, viewed 10 May 2012 <>
    Wire, 2010, ‘Olympics guru dreaming of regular Indigenous art festival’, Northern Territory News, 7 April, viewed 10 May 2012, <>
    Fact Sheet, 2012, Viewed 10 May 2012,
    Cameron, E 2006, ‘Festival artists get dream boost’, Courier Mail, 17 June, viewed 9 May 2012 <>
    Rickards, B 2007, ‘Dreaming a musical dream’, Gold Coast Bulletin, 31 May, viewed 9 May 2012,<>
    Media Fact Sheet, 2010, viewed 10 May 2012, 
    Media Release, 14 March 2011, viewed 9 May 2012,
    Lock The Gate, 2012, Lock The Gate Alliance, viewed 11 May, 2012,
    Case Study    作業代寫
    Brown, H 2011, ‘The Dreaming festival is considering…’ The Dreaming, Facebook, 8 November, viewed 11 May 2012, <>
    Harding, C 2012, ‘Ban smoking inside …’ Woodfordia Mail, 8 March, viewed 12 May 2012,
    Janelle, 2012, ‘Actions speak louder …’ Woodfordia Mail,  8 Match 2012, viewed 11 May 2012, <>
    Woodfordia Mail, 2012, ‘Dreaming Dilemma’, Queensland Folk Federation, viewed 10 May 2012, 
    Woodfordia Mail, 2012, ‘Sponsorship Task Force’, Queensland Folk Federation, viewed 10 May 2012, 
    Case Study    作業代寫
    Woodfordia Mail, 2012, ‘Dreaming Dilemma’, Queensland Folk Federation, viewed 10 May 2012,
    QFF 2011, Statement from the Queensland Folk Federation, 17 November,

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