代寫essay服務

五年專注昆士蘭代寫essay 信譽保證
turnitin檢測 保證原創率 高分通過

本公司成立以來,在代寫essay領域獲得了不錯的口碑,98%以上的客戶順利通過..歡迎大家進行咨詢和享受公司為你提供的全方位服務!不論你的essay有多難,deadline有多急,我們將給你帶來最專業可靠的代寫essay服務。

Order Now

Marketing Principles 作業代寫

    Trimester One, 2013
    Subject Outline
    MAR1000
    Marketing Principles
    COMMONWEALTH  OF  AUSTRALIA 
    Copyright  Regulations  1969 
    WARNING 
    This  material  has  been  reproduced  and  communicated  to  you  by  or  on  behalf  of  Kaplan  Business 
    School  pursuant  to  Part  VB  of  the  Copyright  Act  1968  (‘Act’).   The  material  in  this  communication  may 
    be  subject  to  copyright  under  the  Act.   Any  further  reproduction  or  communication  of  this  material  by 
    you  may  be  the  subject  of  copyright  protection  under  the  Act. 
    Do  not  remove  this  notice 
    Kaplan  Business  School  is  a  part  of  Kaplan  Inc.,  a  leading  global  provider  of  educational 
    services.   Kaplan  Business  School  Pty  Ltd  ABN  86  098  181  947  is  a  registered  higher  education  provider 
    CRICOS  Provider  Codes  SA/QLD  02426B,  NSW  02913J  and  VIC  02887F 
    Page 3
    Table of Contents
    Subject  Information  .....................................................................................................................................  4 
    Lecturing  Staff  ..............................................................................................................................................  4 
    Subject  Material  ..........................................................................................................................................  5 
    Subject  Description  ......................................................................................................................................  7 
    Subject  Outcomes  ........................................................................................................................................  8 
    Overview  of  Learning  Activities  ...................................................................................................................  8 
    Subject  Calendar  ..........................................................................................................................................  9 
    Subject  Assessment  ...................................................................................................................................  10 
    Grades  And  Standards  ...............................................................................................................................  14 
    Late  Policy  ..................................................................................................................................................  15 
    Presentation  of  Written  Work  ...................................................................................................................  16 
    Attendance  Policy  ......................................................................................................................................  17 
    Academic  Integrity  .....................................................................................................................................  17 
    Academic  Appeals  ......................................................................................................................................  18 
    Policies  and  Forms  .....................................................................................................................................  18 
    Student  Support  ........................................................................................................................................  18 
    Classroom  Etiquette  ..................................................................................................................................  19 
    Internet  Etiquette  ......................................................................................................................................  19 
    Page 4
    SUBJECT INFORMATION
    Trimester 1, 2013
    Dates:  Monday 25 th March, 2013 – Friday 28 th June, 2013
    Subject code: MAR1000
    Subject Title: Marketing Principles
    Awards:  Bachelor of Business
    Prerequisites: None
    Students should read this Subject Outline carefully. It contains important information about the
    Subject. If anything in it is unclear, please consult your Lecturer.
    LECTURING STAFF
    Discipline Head: Stephen Fox
    02 9020 1950
    0400 880 930
    stephen.fox@kaplan.com
    Lecturer - Adelaide: Devlin Tay
    08 8215 4100
    dtay@carrickeducation.edu.au
    Lecturer - Melbourne : Terry Siutryk
    03 9226 9250
    0421 737 501
    tsiutryk@carrickeducation.edu.au
    Lecturer - Sydney :  N/A
    Lecturers will advise you in regard to their consultation hours.
    Page 5
    SUBJECT MATERIAL
    Prescribed Textbook Information
    Title: Marketing – An Introduction Global Edition 10e, 2011
    Author: Armstrong, Kotler
    Publisher: Pearson Australia
    ISBN: 9780273750017
    Recommended Reading
    Title: Marketing, Pearson Education, NSW. 9e (2013)
    Author (s): Kotler, Adam, Denize, Armstrong
    ISBN: 9781442549425 (hardback)
    Title: Principles of Marketing, Pearson Education, NSW. 4e (2008)
    Author (s): Kotler, Adam, Denize, Armstrong
    ISBN: 9781442500419
    Title: Foundations of Marketing, 4e, 2011, Cengage Learning
    Author(s): William M. Pride & O.C. Ferrell
    ISBN: -10: 1439039445
    Title: Principles of Marketing
    Author(s): Philip Kotler, Stewart Adam, Sara Denize and Gary Armstrong
    ISBN: 9781442500419
    Title: The Marketing Plan
    Author(s): William Cohen
    ISBN: 9780471755296
    Title: Strategic Market Management: Pacific Rim edition. Singapore: Wiley
    Author(s): Aaker, D.A. & Mills, M.K. 2001
    ISBN: 978047080506-0
    Title: Strategic Marketing 9e. Sydney: McGraw-Hill Irwin.
    Author(s): Cravens, D.W. & Piercy, N.F. 2004.
    ISBN: 9780073381008
    Title: Global Marketing: Foreign entry, local marketing and global management. Boston:
    Irwin/McGraw-Hill.
    Author(s): Johansson, I. 2000
    Title: Strategic Brand Management: Building, measuring, and managing brand equity;
    Upper Saddle River: Prentice Hall.
    Author(s): Keller, K.L. 2003
    Title: Marketing Management. Upper Saddle River: Prentice Hall.
    Author(s): Kotler, P. 2003.
    ISBN: 978047080506-0
    Page 6
    Other resources
    Journals
    Journals are an excellent source of up to date information that you can use to find
    information for your assignments. Here is an example of some titles that are available in
    print and/or electronic format.
    Journals
    Journals are an excellent source of up to date information that you can use to find
    information for your assignments. Here is an example of some titles that are available in
    print and/or electronic format.
    •  Asia Pacific Journal of Marketing
    •  European Journal of Marketing
    •  Harvard Business Review
    •  International Journal of Advertising
    •  International Journal of Retail and Distribution
    •  Journal of Consumer Marketing
    •  Journal of Market research
    •  Journal of Services Marketing
    •  Journal of the Academy of Marketing Science
    Textbooks
    •  Lindstrom, M. (2001) Clicks, Bricks & Brands, Hardie Grant Books, Australia.
    •  Lindstrom, M. and Andersen, T.F. (1999) Brand Building on the Internet, Hardie Grant
    Books, Australia.
    •  Love, J. (1995) McDonalds: Behind the Arches, Bantam Books, New York.
    •  Spector, R. and McCarthy, P.D. (1995) The Nordstrom Way, John Wiley & Sons, New
    York.
    •  Underhill, P. (2004) Call of the Mall, Simon and Schuster, New York.
    •  Underhill, P. (1999) Why We Buy: The Science of Shopping, Simon and Schuster, New
    York.
    •  Walton, S. (1992) Sam Walton: Made in America, Double Day, New York.
    Reports
    •  Interactive Advertising Bureau of Australia (IAB), Australian Online Advertising
    Expenditure Report, 2007
    •  IPCC, 2007: Summary for Policymakers. In: Climate Change 2007: Fourth Assessment
    Report of the Intergovernmental Panel on Climate Change, Synthesis Report,
    Cambridge University Press, Cambridge, UK, pp1-23.
    •  Stern Review Final Report (2007) : The Economics of Climate Change (full executive
    summary)
    Access and search the online library at: http://elearning.kbs.edu.au for journals and articles
    available in electronic format.
    Many resources are available online through the Kaplan Business School portal. For example,
    both Cengage Online and UAH Online are available to students. See Keys to Learning at
    Kaplan, on the student portal, for information on accessing the online databases.
    Page 7
    SUBJECT DESCRIPTION
    MAR1000 Marketing Principles is aimed at students studying at under-graduate level.
    In general, this Subject offers insights into the field of marketing, putting into context the role of
    marketing in an organisation and how you might interface with marketing in your role.
    Marketing Principles provides an overview of the marketing process and how it works within the
    Australian business context. The aim is to introduce students to important concepts
    underpinning the marketing process and to the practical tools used by marketers to plan,
    implement and manage marketing strategies.
    This Subject is based on both the theory and practice of marketing. Through the use of lectures,
    tutorials and assessment tasks you will be encouraged to apply the theoretical learning to real
    world contexts.
    Marketing Principles will inform you of the importance of marketing philosophy to future
    business viability and the value each person in an organisation has in making a contribution to
    the marketing effort. Some argue that marketing is the prime function in an organisation and, as
    such, it is of strategic significance.
    For students with a particular interest in marketing, this Subject offers a preview of many of the
    marketing concepts you may wish to study further during your academic career.
    The popular view is that marketing is just about ‘selling’; at the scholarly level you will discover
    that marketing is about much more than ‘selling’.
    The CIM (Chartered Institute of Marketing) defines marketing as ‘The strategic business
    function that creates value by stimulating, facilitating and fulfilling customer demand.’
    We might look to expand on that definition to describe marketing as ‘those activities performed
    by individuals or organisations, whether profit or non-profit, that enable, facilitate and encourage
    exchange to take place to the satisfaction of both parties’ (Hindle and Thomas 1994).
    Hindle, T., Thomas, M., 1994, Pocket Marketing, Penguin, London.
    The main aims of the Subject are to:
    •  Introduce the concepts and principles of marketing and how they can be applied in
    all industries and professions and in the commercial and public sectors.
    •  Enhance students’ understanding of the main concepts and principles that
    underpin marketing thinking and practice.
    •  Enable students to undertake a logically derived and plausible marketing audit.
    •  Understand and explain current theory in marketing
    •  Communicate using a marketing vocabulary.
    Page 8
    SUBJECT OUTCOMES
    By the end of this Subject, you should be able to:
    MAR1000 – 1 Demonstrate a comprehensive understanding of the fundamentals of
    marketing
    MAR1000 – 2 Apply marketing theory to business situations
    MAR1000 – 3 Utilise the concepts and principles of marketing in a business environment
    MAR1000 – 4 Critically analyse a wide range of marketing problems and apply
    marketing concepts and principles to identify solutions
    OVERVIEW OF LEARNING ACTIVITIES
    A weekly two-hour lecture will introduce students to the key concepts and issues within each
    topic area; this is achieved by explaining the concept, providing a theoretical context and most
    importantly, through the use of examples, showing the application of the concept to real industry
    experience.
    Weekly one-hour tutorials provide an opportunity for students to explore, in-depth, the weekly
    topics and to address questions related to the topic of the week. In addition, this time is also
    used for clarification and guidance on completing the various assessment tasks. Students are
    encouraged to share their opinions and to participate in class discussions.
    In addition, students should spend at least five to six hours each week in private study.
    Private study activities could include:
    •  Reading lecture notes and required readings (e.g. articles and textbook chapters)
    •  Completing specified learning activities as set out in the Subject notes
    •  Undertake relevant research activities
    •  Prepare for and undertake assessment activities
    •  Revision for final assessment
    Page 9
    SUBJECT CALENDAR
    Lecture and Topic
    Week
    commencing
    Monday
    Learning Activities  Assessments
    Lecture 1:  Marketing: Creating and
    Capturing Customer Value, and
    Company & Marketing Strategy
    25-3-2013  Lectures, tutorials and
    readings
    National Public Holiday
    National Public Holiday
    29-3-2013
    1-4-2013
    Easter Good Friday
    Easter Monday
    Lecture 2:  The Marketing
    Environment
    1-4-2013  Lectures, tutorials and
    readings
    Lecture 3:  Managing Marketing
    Information to Gain Customer
    Insights. Understanding Consumer
    and Business Buyer Behaviour
    8-4-2013  Lectures, tutorials and
    readings
    Lecture 4:  Customer-Driven
    Marketing Strategy: Creating Value
    for Target Customers
    Products, Services & Brands :
    Building Customer Value
    15-4-2013  Lectures, tutorials and
    readings
    Lecture 5:  Developing New
    Products & managing The Product
    Life-Cycle Pricing: Understanding
    and Capturing Customer Value
    22-4-2013  Lectures, tutorials and
    readings
    National Public Holiday  25-4-2013  ANZAC Day Thursday 
    Lecture 6:  Marketing Channels :
    Delivering Customer Value
    29-4-2013  Lectures, tutorials and
    readings
    In-class MCQ test
    Lecture 7:  Retailing & Wholesaling
    Communicating Customer Value:
    Advertising & Public Relations
    6-5-2013  Lectures, tutorials and
    readings 
    Lecture 8:  Personal Selling and
    Sales Promotion
    13-5-2013  Lectures, tutorials and
    readings
    Lecture 9:  Direct & Online
    Marketing
    20-5-2013  Lectures, tutorials and
    readings
    Lecture 10:  The Global
    Marketplace
    27-5-2013  Lectures, tutorials and
    readings
    Group Assignment
    Report due 31 May
    Lecture 11:  Sustainable Marketing :
    Social Responsibility & Ethics
    3-6-2013  Lectures, tutorials and
    readings
    National Public Holiday  10-6-2013  Queen’s Birthday Monday 
    Lecture 12: Revision  10-6-2013  Revision lecture, tutorial and
    private study
    SWOT VAC WEEK  17-6-2013 
    Examination week  24-6-2013 to
    28-6-2013
    Supplementary Exams  TBA  To be advised 
    Results Publication  TBA  To be advised 
    Page 10
    SUBJECT ASSESSMENT
    Summary
    Form of assessment  Weighting (%)  Subject Outcomes  Due date
    Multiple Choice In-Class Test  15%
    Demonstrate a
    comprehensive
    understanding of the
    fundamentals of
    marketing.
    Tutorial Week 6
    Group assignment  35%
    Utilise the concepts and
    principles of marketing in
    a business environment.
    Apply marketing theory to
    business situations.
    Friday 31 May
    Final Exam
    50%
    Critically analyse a wide
    r ange of marketing
    problems and apply
    marketing concepts &
    principles to identify
    solutions.
    TBA
    Assessment detail
    Assessment 1: Multiple Choice In-Class Tutorial Test
    Weighting: 15%
    Length: 30 multiple choice questions
    Due: Tutoral 6 class
    Description: Students will complete a 45 minute in-class multiple-choice test. The test will
    cover the Topics from Lectures 1, 2 and 3 and will comprise of 30 MC questions worth ½ mark
    each. The test is CLOSED book.
    In-Class Test Rules:
    Students who are unable to sit an in-class test on medical or compassionate grounds (work
    or other commitments are not considered 'compassionate grounds') may request that they be
    permitted to submit alternative Coursework. Please do not expect a special test to be held
    for you if you choose to go on holidays or undertake other activities on the scheduled date of
    the test. If you do need to request alternative Coursework, you should do so in writing to the
    Subject Lecturer prior to the scheduled date of the test. A medical certificate (dated on the
    day of the scheduled test) or other evidence must be attached and must contain sufficient
    information to justify the request. The telephone number of the doctor or issuing authority
    should also be included.
    Feedback: Comments and a mark will be returned to you within two weeks of submission.
    Page 11
    Assessment 2: Marketing audit
    Weighting: 35%
    Length: 10 pages
    Due: Friday 31 May 2013
    Description:
    This assessment requires students to assume the roles of marketing consultants and conduct a
    marketing audit of an organization of their choice. Students are to work in teams of two or three.
    The chosen organization must be real, operate in a business environment and have an
    identifiable marketing mix. Students are urged to select a company about which information is
    relatively easy to access. For example, information about listed companies is much easier to
    obtain from the business literature.
    Students are to identify and apply marketing management theory and concepts from MAR1000
    in order to analyse the organization and make recommendations in areas that require
    improvement.
    The analysis should use the ‘Marketing Mix’ model (the 4Ps) for its framework and, within this
    framework, should identify and apply relevant MAR1000 concepts to analyse elements of the
    mix. If students choose a service organization (such as an airline, holiday operator or telecoms
    provider) then they may elect to use the ‘Extended Marketing Mix’ model (the 7Ps) as their
    framework.**
    Your aim is to conduct an in-depth analysis of the organisation’s marketing mix, highlighting
    areas that it excels in (i.e. compared to its key competitors) and areas which you determine
    need improvement and for which you are to provide suitable and feasible recommendations.
    The work is to be submitted in report format.
    ** The ‘Extended Marketing Mix’ model (the 7Ps) is not discussed in the Prescribed Textbook.
    However, it is available in many of Philip Kotler’s other works; most notably, Marketing (2007
    7e, 2010 8e and 2013 9e). A literature search will also return information on the ‘Extended
    Marketing Mix’.
    Please refer to the Assessment Criteria (next two pages) in order to direct your efforts in
    this assessment.
    Feedback: Comments and a mark will be returned to you within two weeks of submission.
    Page 12
    MAR1000 Assessment 2 Marketing audit: ASSESSMENT CRITERIA
    Student/group members: ______________________________________________________
    ____________________________________________________________________________
    Criteria
    HD
    (85%-100%)
    DN
    (75%-84%)
    CR
    (65%-74%)
    PASS
    (50%-64%)
    FAIL
    (0%-49%)
    M ARK
    Executive
    summary
    Detailed summary of
    all the main features
    of the report.
    Summarises all of
    the main features of
    the report.
    Summarises most of
    the main features of
    the report.
    Summarises some of
    the main features of
    the report.
    Does not
    summarise the
    main features of
    the report.
    /2
    Introduction  Explicit statement of
    aims and scope
    Detailed statement
    of aims and scope
    States aims and
    scope
    States aims or scope  Does not state
    aims or scope
    /2
    Identify & apply
    the marketing mix
    Identifies all
    elements of
    marketing mix.
    Detailed application
    of all to the chosen
    organization.
    Identifies all
    elements of
    marketing mix. All
    are applied to the
    chosen organization.
    Identifies all
    elements of
    marketing mix. Most
    are applied to the
    chosen organization.
    Identifies most
    elements of
    marketing mix.
    Descriptive with some
    application to the
    chosen organization.
    Fails to identify all
    elements of the
    marketing mix. No
    application to the
    chosen
    organization.
    /4
    Identify & apply
    relevant MAR1000
    concepts
    Several relevant
    concepts identified
    and their relevance
    is justified in the
    work. All are applied
    to the chosen
    organization.
    Several relevant
    concepts identified.
    All are applied to the
    chosen organization.
    Several relevant
    concepts identified.
    Most are applied to
    the chosen
    organization.
    Few relevant
    concepts identified.
    Descriptive with some
    application to the
    chosen organization.
    Few relevant
    concepts identified.
    No application to
    the chosen
    organization.
    /4
    Analysis  Provides a clear and
    justified critical
    examination of the
    chosen
    organization’s
    position. E.g.
    identifies strengths
    and weaknesses or
    benchmarks against
    competitors or
    leaders in other
    industries. Uses a
    synthesised analysis
    model constructed
    from two or more
    other models.
    Provides a clear and
    justified critical
    examination of the
    chosen
    organization’s
    position. E.g.
    identifies strengths
    and weaknesses or
    benchmarks against
    competitors or
    leaders in other
    industries. Uses
    more than one
    analysis model.
    Provides a critical
    examination of the
    chosen
    organization’s
    position. E.g.
    identifies strengths
    and weaknesses or
    benchmarks against
    competitors or
    leaders in other
    industries. Uses
    more than one
    analysis model.
    Provides a critical
    examination of the
    chosen organization’s
    position. E.g.
    identifies strengths
    and weaknesses or
    benchmarks against
    competitors or
    leaders in other
    industries. Uses one
    analysis model.
    Provides no critical
    examination of the
    chosen
    organization’s
    position.
    /8
    Conclusions  Draws together the
    key findings of the
    analysis. Provides a
    reasoned view with
    a clear summary
    evaluation of the
    chosen
    organization’s
    marketing mix.
    Draws together the
    key findings of the
    analysis. Provides a
    reasoned view with
    some summary
    evaluation of the
    chosen
    organization’s
    marketing mix.
    Draws together the
    key findings of the
    analysis and
    provides a reasoned
    view.
    Draws together the
    key findings of the
    analysis.
    Does not draw
    together the key
    findings of the
    analysis.
    /3
    Page 13
    Recommendations  All
    recommendations
    are aligned with the
    conclusions.
    Recommendations
    are demonstrated to
    be suitable (fit with
    external
    environment) and
    Marketing Principles  作業代寫
    feasible (can be
    achieved within the
    organization’s
    competences).
    All
    recommendations
    are aligned with the
    conclusions.
    Strong attempts to
    demonstrate
    suitability and
    feasibility of

    Marketing Principles  作業代寫
    recommendations.
    Some
    recommendations
    are aligned with the
    conclusions.
    Strong attempts to
    demonstrate
    suitability and
    feasibility of
    recommendations.
    Some
    recommendations are
    aligned with the
    conclusions.
    Weak attempts to
    demonstrate
    suitability and
    feasibility of
    recommendations.
    Little alignment of
    recommendations
    with the
    conclusions.
    No attempt to
    demonstrate
    suitability and
    feasibility of
    recommendations.
    /3
    Report format  Contains all of the
    structural elements
    of a report including
    title page. Report
    sections are in
    logical sequence.
    Uses advanced
    word-processing
    functions (e.g. Index
    and Tables).
    Contains all of the
    structural elements
    of a report including
    title page. Report
    sections are in
    logical sequence.
    Contains all of the
    structural elements
    of a report including
    title page.
    Contains most of the
    structural elements of
    a report including title
    page.
    Contains few
    structural elements
    of a report.
    No title page.
    /3
    Expression  No spelling,
    grammar or
    punctuation errors.
    All presentation
    requirements met.
    Some spelling,
    grammar or
    punctuation errors.
    All presentation
    requirements met.
    Some spelling,
    grammar or
    punctuation errors.
    One presentation
    requirement not met.
    Some spelling,
    grammar or
    punctuation errors.
    Two presentation
    requirements not met.
    Some spelling,
    grammar or
    punctuation errors.
    More than two
    presentation
    requirements not
    met.
    /3
    Referencing  Acknowledges all
    sources in text and
    in reference list. All
    references in correct
    format. With few
    exceptions,
    references are from
    scholarly sources.
    Acknowledges all
    sources in text and
    in reference list. All
    references in correct
    format. Most
    references are from
    scholarly sources.
    Acknowledges most
    sources in text and
    in reference list. All
    references in correct
    format.
    Most references are
    from scholarly
    sources.
    Acknowledges most
    sources in text and in
    reference list. Some
    errors in format of
    references.
    Most references are
    from scholarly
    sources.
    Several sources
    are not
    acknowledged.
    Major errors in
    format of
    references.
    No or few
    references are from
    scholarly sources.
    /3
    COMMENTS:
    Lecturer:
    Date:
    Total
    /35
    Page 14
    Final Examination
    The final examination represents 50% of the marks for the Subject. It will be a 3-hour CLOSED
    book exam.
    The exam will comprise of 5 compulsory short answer questions. Students are advised to revise
    all subject topics in preparation for the exam.
    The  time  and  date  of  the  exam  will  be  advised  during  the  trimester.  A  revision  lecture  will  be  conducted 
    before  the  exam  in  Week  12.
    NOTE: Pass requirements
    Students must make a reasonable attempt in their assessment events in order to be eligible to
    pass the subject and must achieve a combined result from these assessment events of at least
    50% to pass the subject.
    If a student fails any individual piece of assessment they will be eligible to continue in the
    subject and attain a pass in the subject, provided their combined result from all assessment
    events in the subject is 50% or above.
    http://www.kbs.edu.au/CurrentStudents/SchoolPolicies/InformationforallStudents/AssessmentPolicy/tabid/444/Default
    .aspx
    GRADES AND STANDARDS
    Grade  Percenta
    ge
    Australian Equivalent
    High Distinction  85-100%  Outstanding work featuring originality, excellent critical
    analysis, detailed research and comprehensive coverage
    of relevant issues.
    Distinction  75-84%  Superior work featuring originality, solid research, good
    critical analysis and well substantiated argument.
    Credit  65-74%  Above average work demonstrating an understanding of
    the concepts and their application. Good research and
    presentation.
    Pass  50-64%  Work at or just above minimum standard. Tends to be
    more descriptive than analytical. Arguments not strongly
    supported.
    Fail  0-49%  Work below minimum standard or failure to meet
    guidelines specified. Disorganised and with a lack of
    clarity in the arguments presented. Poor research effort
    and presentation.
    Absent Fail (AF)  0  This result indicates that a student did not submit or sit
    Page 15
    any assessment events for a Subject and the student did
    not formally withdraw from the Subject.
    Incomplete (I)  The result indicates that a student has not had a final
    grade determined because they have not completed all
    assessment tasks and has been granted an extension of
    time, or they have been granted a Supplementary
    Examination or additional assessment instrument. The
    grade must be finalised before the end of the following
    trimester.
    Withdrawn not fail
    (WNF)
    This result indicates that a student has formally notified of
    their withdrawal from the Subject prior to census date.
    Withdrawn fail (WF)  This result indicates that a student has formally notified of
    their withdrawal from a Subject after the census date and
    prior to the final day of teaching in that trimester.
    Exempt (E)  This result indicates that a student has achieved the
    assessment requirements for the Subject through previous
    study or through mutual recognition.
    LATE POLICY
    Extensions are not normally granted. However, in cases of genuine hardship limited extensions
    may be given. Students may apply for an extension on medical, compassionate or exceptional
    grounds. All applications should be submitted directly to the lecturer and need to be
    accompanied by supporting documentation.  Grounds not generally granted for an extension
    include: 
    • Inconvenience
    • Clash with a social engagement
    • Poor planning
    • Pressure of other Subject work
    • Technical problems with computers or printers
    • Predictable work or family commitments
    Assignments that are submitted on time will be marked and graded according to the grading
    system. Penalties may be imposed on assignments that are submitted late in accordance with
    the following Table unless approval in advance has been granted.
    Penalties for submission of late assignments 
    No of days late Penalty
    1 - 2 days  10% deducted from the total marks
    available
    3 - 7 days  20% deducted from the total marks
    available
    8 - 14 days  50% deducted from the total marks
    available
    Page 16
    After 14 days Assignments that are submitted more
    than 14 days after the due date will be
    accepted, however, the student will
    receive a mark of zero for the
    assignment(s)
    PRESENTATION OF WRITTEN WORK
    1.  Please do not submit your assignment in plastic folders or in plastic sheets.
    2.  All submissions must be securely fastened with an approved cover sheet attached.
    3.  Please print your name clearly and as it is recorded on your enrolment form.
    4.  Print the name of your Lecturer
    5.  Sign your name on the cover sheet as well as writing it clearly
    6.  You are required to use an Arial font, size 11 point with 1.5 line spacing.
    7.  Please insert page numbers into your assignment.
    8.  Please use 3cm margins.
    9.  Submitted papers are to be originals. Photocopies are not acceptable for assessment.
    10.  Always keep an electronic copy until you have received the final grade for the Subject.
    A high standard of work is always expected, so poorly presented work may be returned
    unmarked with a request to re-submit.
    The rules apply for electronic and hardcopy submission. If you submit your assignment
    electronically, please save the file as ‘yourfamilyname_essay.doc’.
    ACCESS AND EQUITY
    Kaplan Business School is committed to providing equal opportunity and promoting inclusive
    practices and processes for all students and clients within the limits of its resources. The Access
    and Equity policy is available on the Kaplan Business School website.
    http://www.kbs.edu.au/CurrentStudents/SchoolPolicies/InformationforallStudents/AccessandEquityPolicy/t
    abid/177/Default.aspx
    SPECIAL CONSIDERATION
    You may seek Special Consideration in the evaluation of your Subject assessments where you
    feel such matters as serious illness, personal problems, special work demands or other factors
    over and above those normally experienced by students, may have affected your performance.
    A Special Consideration form must be submitted. The form is available at:
    http://www.kbs.edu.au/LinkClick.aspx?fileticket=mduFjBRMZ2I%3d&tabid=422
    Students seeking a deferred assessment must provide a doctor’s certificate stating the reason
    they were unable to submit the assessment on the due date.
    Page 17
    ATTENDANCE POLICY
    Kaplan Business School emphasizes the need for all students to attend classes on a regular
    and consistent basis to develop the skills and attitudes necessary to compete in the highly
    competitive labour market.
    Students who are not in attendance for at least 50 percent of any scheduled class will be
    considered absent for that class. Lateness is a disruption of a good learning environment and
    is discouraged.
    ACADEMIC INTEGRITY
    Kaplan Business School considers academic honesty to be one of its highest values. Students
    are expected to be the sole authors of their work (except in the case of group assignments).
    Use of another person’s work or ideas must be accompanied by specific citations and
    references. Though not a comprehensive or exhaustive list, the following are some examples
    of dishonesty or unethical and unprofessional behavior:
    •  Plagiarism: Using another person’s words, ideas, or results without giving proper credit
    to that person; giving the impression that it is the student’s own work.
    •  Any form of cheating on examinations.
    •  Falsifying information for any assignments.
    •  Submitting an assignment(s) that was partially or wholly completed by another student.
    •  Copying work or written text from a student, the Internet, or any document without
    giving due credit to the source of the information.
    •  Submitting the same, or similar, assignment(s) for more than one Subject.
    •  Assisting another student with reasonable knowledge that the other student
    intends to commit any act of academic dishonesty. This offense would include, but
    would not be limited to, providing an assignment to another student to submit as
    his/her own work or allowing another student to copy answers to any test, examination
    or assignment
    In essence, plagiarism is the theft of someone else’s ideas and work. Whether a student
    copies verbatim or simply rephrases the ideas of another without properly acknowledging the
    source, it is still plagiarism. In the preparation of work submitted to meet Subject
    requirements, whether a draft or a final version of a paper or project, students must take great
    care to distinguish their own ideas and language from information derived from other sources.
    Sources include published primary and secondary materials, electronic media, and
    information and opinions gathered directly from other people.
    A discussion thread, computer program, marketing plan, PowerPoint presentation, and other
    similar work produced to satisfy a course requirement are, like a paper, expected to be the
    original work of the student submitting it. Copying documentation from another student or from
    any other source without proper citation is a form of academic dishonesty, as is producing
    Page 18
    work substantially from the work of another. Students must assume that collaboration in the
    completion of written assignments is prohibited unless explicitly permitted by the instructor.
    Students must acknowledge any collaboration and its extent in all submitted coursework.
    Students are subject to disciplinary action if they submit as their own work a paper purchased
    from a term paper company or downloaded from the Internet.
    Kaplan Business School subscribes to a third-party plagiarism detection service, and reserves
    the right to check all student work to verify that it meets the guidelines of this policy.
    Academic dishonesty is a serious offense and may result in a range of penalties. Procedures for
    processing plagiarism and exam cheating offenses are described in the Student Misconduct
    Policy available at :
    http://www.kbs.edu.au/CurrentStudents/SchoolPolicies/InformationforallStudents/StudentMiscon
    ductPolicy/tabid/445/Default.aspx
    ACADEMIC APPEALS
    The KBS Complaints and Appeals policy, available at :
    http://www.kbs.edu.au/CurrentStudents/SchoolPolicies/InformationforallStudents/Complaintsand
    AppealsPolicy/tabid/446/Default.aspx , outlines the process for a fair, equitable and confidential
    means of resolving complaints and appealing academic decisions.
    REVIEW OF ASSESSMENT
    Where a student believes their assessment instrument has been marked incorrectly, they may
    apply to have that assessment instrument re-marked once only. The Assessment Policy
    provides instructions on requesting re-marks.
    POLICIES AND FORMS
    All students should be familiar with the relevant policies and how they apply to their study.
    Policies and forms can be accessed on the Kaplan Business School website at :
    www.kbs.edu.au
    STUDENT SUPPORT
    Students are encouraged to seek help from their lecturer if they require any additional
    assistance with the Subject. Assistance with other issues is provided by the Student Services
    Manager.
    Page 19
    CLASSROOM ETIQUETTE
    In order for all students to maximise their learning potential, it is essential that the learning
    experience takes place in a non-disruptive environment. Students are requested to adhere to
    the policies:
    1.  Mobile phones are to be turned off (not silenced).
    2.  You are not to engage in disruptive acts such as irrelevant talk with a neighbour during
    class, reading material other than course material in class, eating during class, playing
    an iPod, video or other games during class, sleeping, etc.
    3.  You are not to engage in inappropriate behaviour, such as any act that is interfering
    with a fellow student’s ability to learn, interfering with the Lecturer’s ability to conduct a
    class, interfering with the classroom environment, etc.
    4.  Civil discourse is required. Students must be respectful of the opinions of others. You
    are free to disagree with your Lecturer or with your fellow students, if you do so in a
    respectful manner.
    INTERNET ETIQUETTE 

    Marketing Principles  作業代寫
    The word “netiquette” is short for “Internet etiquette”. Rules of netiquette have grown organically
    with the growth of the Internet to help users act responsibly when they access or transmit
    information online. As a Kaplan Business School student, you should be aware of the common
    rules of netiquette for the Web and employ a communication style that follows these guidelines.
    1. Wait to respond to a message that upsets you and be careful of what you say and how
    you say it.
    2. Be considerate. Rude or threatening language, inflammatory assertions (often referred to
    as "flaming"), personal attacks, and other inappropriate communication will not be
    tolerated.
    3. Never post a message that is in all capital letters - it comes across to the reader as
    SHOUTING! Use boldface and italics sparingly, as they can denote sarcasm.
    4. Keep messages short and to the point.
    5. Always practice good grammar, punctuation, and composition. This shows that you’ve
    taken the time to craft your response and that you respect your classmates' work.
    6. Keep in mind that threaded discussions are meant to be constructive exchanges.
    7. Be respectful and treat everyone as you would want to be treated yourself.
    8. Use spell check!
    **Note: This Subject Guide is subject to change during current and future Subjects.
    Please refer to the most updated Subject Guide provided by your lecturer.
    Marketing Principles  作業代寫

在線客服

售前咨詢
售后咨詢
微信號
Badgeniuscs
微信